Setting up in a Hypnotherapy or Coaching practice takes time. Do the study, then some more and then a steep learning curve on how to market yourself and perhaps find a niche.
“Find a niche an inch wide and a mile deep” was a comment made in one lecture I attended.
All well and good, but a couple of years after graduating, I was still looking for that niche like the proverbial needle in a haystack. Around me were fellow students who seemed to have easily and effortlessly slipped into their niches …Past Life Regressions, Lives between Lives, Style Coaching, Relationship Coaching, Business Coaching, Weight Loss, Stop Smoking… and the list goes on.
The bookshelves are groaning with the weight of recommended reading. The printer spits out marketing letters on a regular basis. I have sat down and written about my ideal client so many times I feel like we are conjoined twins…..
Yes, the clients are coming, but for a variety of reasons.
Mostly for weight with an underlying theme of stress.
Now that’s something I understand!
Perhaps I have stumbled upon my niche, except it doesn’t look an inch wide… more like a mile wide and a bottomless chasm deep.
The interest in stress started when I was still teaching. I noticed that if I kept an appearance of calm, then the students seemed to respond better. Combining a teaching job and parenting 2 young children meant that my meditation practice was made up of incidental moments rather than a half hour session at any one time. Breathing at the traffic lights, mindfulness when on yard duty – appreciating the moments of nature… a leaf…. an interesting cloud….
Leaving teaching for a couple of years, I went to a job where I was able to observe how people with learning difficulties reacted to stress. An interest in how the mind adapts to stress grew from here and CBT based Adolescent Counseling beckoned. Back to teaching and full-time for three years. This time the universe threw me a curved ball. Being back in the classroom with a different perspective on student learning was fabulous, but the staffroom was toxic and not entirely from the black mould growing around the school.
But that’s a whole different story to be told later…
I took time out.
I studied some more and graduated with a Diploma in Clinical Hypnotherapy and a Cert 4 in Training. I didn’t complete the Medical Intuitive course I thought was my next journey.
I went and sat in the Simpson Desert.
Then I went back to teaching part-time and a small client list part-time. Coaching studies to augment the Hypnotherapy and I was just muddling along. I didn’t have anything specifically wrong with my health, but just didn’t have the energy that I used to. Palpitations were becoming more frequent, but I dismissed them as a result of the coffee I was drinking. I didn’t notice that I wasn’t meditating any more. I was asked to speak about women and stress for a local council’s Women’s Network. Scroll back through some of the older posts and you’ll find that speech somewhere and the events that transpired a few months later!
So now it seems that my niche found me, rather than the other way around.
How curious is that?
I’m presenting a workshop next month with the topic “From Stress to Strength – Building Resilience for the Small Business Owner” and I’m preparing for that with a bit of work experience…
Yep!! I’m STRESSED!!
Just getting in a bit of practice….. some good stress involved this time with the imminent arrival of a grandson…some bad stress with a blind, diabetic aging dog that has to be let out to pee 2 -3 times a night.
Sleep deprivation is not good for stress management!
The body mind connection is letting me know I need to manage the stress a bit better, so the emWave is getting a good workout several times a day.
Last night was a case in point. I dream. Colour. Action… always vivid. Sometimes so full of action I am tired when I wake up. Sometimes, not very often now, the events are too vivid & I have been known to wake with a blood curdling yell. That didn’t happen last night, but I woke as I threw off the covers and went to confront some intruders that weren’t there and who came through a doorway that wasn’t there….. it took quite some time to convince my conscious mind that they and the doorway didn’t exist. This time the dog waking and going for a wander down the street at 2am was just what I needed as the activity in going looking for him helped to dissipate the stress hormones and I was able to get back to sleep relatively quickly.
A couple of emWave sessions before starting writing showed that I was entering into “Coherence” fairly easily. More sessions scheduled this morning before the afternoon clients.
It’s all about putting yourself first, to better serve clients.
It could be called Work Experience!