Monthly Archives: June 2013

Marketing

….aka shameless self promotion……

Actually if I don’t do it no-one else will….  the business is still at the size where it’s only me. I’m the Therapist, the secretary, the accountant, the publicist, the workshop presenter, the social media guru……

Yes, I’ve read the E-Myth and I have systems in place, manuals written but the bottom line is that I’m the technician, the manager and all the other fancy titles that were in the book and you could think to dream up as I am not yet ready to outsource. Those who know me well will recognize one of my fairly strong traits of not letting go……

I actually believe that that’s a positive for the moment. It means that I am on a steep learning curve for marketing –  finding out what works and what doesn’t – as well as SEO for the websites. There have been some interesting conversations with telemarketers abusing me for not wanting to use their overseas services, when I am a supporter of home grown talent and keeping jobs local. That’s not an invitation for SEO people outside Australia to spam me with their pitch either. Fact is, I don’t write here to be on page 1 of Google – I write because I like to and maybe there are a few people interested. Call it my 5 minutes of fame…..

So take a look at my latest online venturing.. it’s called a pitch site.

http://balance4life-programs.crushpath.me/hypnotherapy

Getting the Right Message

let it goWe are bombarded daily with messages …..buy this…..do that…… and whilst our conscious mind can filter out what is important to us at this moment and what is not, our subconscious mind is listening in, filing the information away, just in case it is useful later on……

If you are familiar with NLP, you will know that the filters will

  • Delete
  • Distort
  • Generalize.

Added to that is how we process the information through our senses.

This could be

  • Visual – Sight
  • Auditory- Sound
  • Kinesthetic –Touch
  • Olfactory –Smell
  • Gustatory –Taste

These are our Representational Systems.

These senses also contribute to the words that we process or use, so using Visual based communication would include pictures but also words that are visual such as “looks like…”, “to get a perspective….”, “beyond a shadow of a doubt…..”,  “appears to me….”, “can you see that….”, “it looks good….”, “focus on……”, “show me…..”. And it is similar for the other senses….

How we view the past is coloured by our perception. Five people with the five different processing skills listed above who witnessed a car accident would have vastly different accounts of the event, yet all be correct. Not only is our  Representational System a major factor in how we remember, but our values or belief systems and our emotions also contribute to how our memories are formed.

If you have young children, you might be aware that they go through a stage where they tell lies. It’s part of the maturational process, but they believe what they are saying is true….. much like our current crop of politicians, but that’s another story…..

They are using their imagination, and we are all born with a fantastic imagination. We can create anything in our minds, we can also re-create our memories. This is especially useful if the memories are painful. Using the Hypnotic state, you can return to any time or place in your past and reframe the outcome to make it more positive or less hurtful. You can use the Gestalt process to have those conversations you wished you could have had at the time – this process is quite healing.

So just perhaps, when the past does call – it’s the subconscious mind bringing up something to work with, to reframe, to heal. You just don’t have to live there anymore and can return to a brighter future, bringing back some gems of wisdom or an insight to help you move forward.

 

 

Trust


Trust is like an egg and it’s not like an egg.

If you want to break an egg you have to do it from the outside. 
The only way to break up a trust is from the inside.
O. Henry

Agaricus Muscaris – Beautiful but deadly…..the toxins in this toadstool act on the brain, producing vertigo and delirium …. with the symptoms developing after a period of 12 – 14 hours. There is no antidote and the end result is total paralysis.
Homeopathically, it can be used for neuralgia, vertigo and some skin conditions. In the homeopathic preparation, it is not toxic when used appropriately. The poison resembles that of the rattlesnake and acts on the red blood corpuscles……..Trust as I’d trust a rattlesnake —Anon
There is a restlessness from violent itching and on falling asleep will start and twitch, waking often. ……

Walking away from a conversation several months back, I had the feeling that I shouldn’t have shared a personal comment. I don’t sleep well at the best of times and often the subconscious mind will take a while to process.  Head … awhirl with doubts like a sky full of starlings — George Garrett …..and I will often find myself awake in the early hours of the morning, sitting bolt upright with an idea or a revelation. 
I had a niggling feeling that the conversation would be repeated, but decided to give the person the benefit of doubt. 
In coaching, there is an exercise that is useful in deciding if a relationship is open and honest. So I asked myself the following questions:

  • How comfortable am I with this person now?
  • Am I able to express myself freely with this person in the future?
  • Will I avoid talking about certain subjects or situations with this person
  • Am I lying to this person, by hiding the truth?
  • Does this person ever avoid talking about similar things with me?

No more to be trusted (with news) than a cat with a saucer of milk —Christopher Isherwood …..another social situation and a different person in the social group makes an interesting, but off-topic comment……didn’t think much of it at the time……. but a week or so later, the penny dropped. The trust that I placed in my “friend” was misplaced….. A secret in his [the gossip’s] mouth is like a wild bird put into a cage; whose door no sooner opens, but it is out —Ben Jonson
So, with this person I will become like the echidna who curls up into a ball, so that the soft underbelly is protected by spikes, until the threat is past. I will carefully choose my words in her company. I no longer feel comfortable in her company, as I will be avoiding divulging anything personal or emotional. I will form my conversation around questions about her, not to share the elicited answers but to engage her in conversation about herself and fill the time.

 Friendship is like a butterfly’s wing, once it’s torn it may never fly again 
– Anon